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Neon CRM

Neon CRM

Overview

What is Neon CRM?

Neon CRM is a constituent management platform designed for nonprofits and membership associations. Its relationship-focused system offers a comprehensive view of supporters and members, enabling more engagement and revenue. It can be used to manage fundraising campaigns, events, communications, and…

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Recent Reviews

NeonCRM for nonprofits

6 out of 10
March 04, 2020
Incentivized
Multiple departments in our nonprofit use NeonCRM primarily, we use this resource for tracking and taking in donations and for event …
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Love this system!

10 out of 10
October 23, 2017
Incentivized
We use NeonCRM to track donor engagement, grants, event attendance and relationships. We also use it to segment marketing lists and …
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Reviewer Pros & Cons

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Pricing

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Essentials

$99

Cloud
per month

Impact

$199

Cloud
per month

Empower

$399

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://neonone.com/solutions/neon-crm…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Product Details

What is Neon CRM?

Neon CRM is a constituent management platform designed for nonprofits and membership associations. Its relationship-focused system offers a comprehensive view of supporters and members, enabling more engagement and revenue. It can be used to manage fundraising campaigns, events, communications, and it offers reporting tools to give stronger insights into the user's organization. It automates processes like email marketing, workflows, volunteer management, and payment processing so that users spend less time on administrative work.

Neon CRM Features

Donor Database Features

  • Supported: Constituent database
  • Supported: Constituent interaction tracking
  • Supported: Constituent relationship management
  • Supported: Donor and member portals
  • Supported: Automated workflows

Communications and Marketing Features

  • Supported: Constituent engagement and marketing

Reporting and Analytics Features

  • Supported: Reporting and data visualization
  • Supported: Predictive analytics
  • Supported: Wealth screening

Fundraising and Events Features

  • Supported: Online donation options
  • Supported: Event registration and ticketing
  • Supported: Volunteer shift management

Security and Platform Features

  • Supported: Role-based user permissions
  • Supported: Integrations

Neon CRM Screenshots

Screenshot of Email Builder: Elevates appeals, newsletters, and other communications with mobile-responsive emails, multi-column layouts, text block editor and full email preview while building.Screenshot of Fundraising Dashboard: Aggregates fundraising data in one place to analyze various campaigns, performance, progress, and comparisons to other years and campaigns.Screenshot of Workflow Automation: Automated workflows that take care of redundant administrative tasks, with workflows to define triggers, audience, and the action to be performed.Screenshot of Reporting: Comprehensive reporting features to pull a variety of reports. By selecting the data source of interest and the fields needed, Neon CRM provides reports to analyze and share with key stakeholders.Screenshot of Donation Form Themes: Drag and drop themes for donation pages matched to the brand with customization.Screenshot of Volunteer Management: To understand the ways that people want to give support, and to track and manage volunteer sign-ups, projects, and time.Screenshot of Timeline View: Displays interactions, communications, and donations with prospects in one place. Activities and tasks can be assigned to colleagues, with pinned notes, and the ability to forecast upcoming to-dos.Screenshot of Goal Meter & Top Supporters Widgets: A goal meter and "top supporters" widget can be added to donation forms for a more personalized donor experience, and to show donors how their generosity impacts the organization's goal and how it stacks up against other supporters.

Neon CRM Videos

Neon CRM Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, Canada
Supported LanguagesEnglish

Frequently Asked Questions

Neon CRM starts at $99.

DonorPerfect, Salsa CRM, and Bloomerang are common alternatives for Neon CRM.

Reviewers rate Support Rating highest, with a score of 1.

The most common users of Neon CRM are from Small Businesses (1-50 employees).

Neon CRM Customer Size Distribution

Consumers15%
Small Businesses (1-50 employees)55%
Mid-Size Companies (51-500 employees)25%
Enterprises (more than 500 employees)5%
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Comparisons

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Reviews and Ratings

(18)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users commonly recommend the following actions when using Neon:

  1. Take advantage of the various resources and support offered by Neon, such as scheduling a sales call for a tour, experimenting with event registration, and going through the Neon One Academy for comprehensive training.

  2. Ensure that someone on the team is familiar with databases and web configurations to make the most out of Neon's features, as it is working on becoming more user-friendly.

  3. Consider purchasing support hours for assistance with setup and future use, as well as dedicating time to learning and understanding how to effectively use Neon for tracking donors and fundraising.

These recommendations highlight the importance of exploring Neon's capabilities through demos, asking questions during live demos, investing in training and support, and committing to a strategy for optimal usage. Users suggest that small nonprofits can benefit from Neon's donor development, impact reporting, and volunteer management features. Additionally, they advise looking into all the features offered by Neon and potentially canceling old services for cost savings. While users find Neon budget-friendly, they also suggest investing more if feasible. Finally, users appreciate Neon's ease of use and concise data presentation but note areas for improvement such as visual appearance on their website and mail merges.

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Neon is our database for donors and prospects. We are a small team of 5 and everyone uses it. All correspondence with board members, donors and prospects are captured and stored in their accounts. All tracking of pledges and payments are done via Neon.
  • Its very user-friendly and intuitive.
  • They are very open to user's suggestions.
  • Neon integrates with our iWave account and I especially love that.
  • Learning the ropes is largely accomplished by reading manuals and watching videos. I don't learn that way. I'd much prefer to be shown. I guess I'm old school.
  • They can be stingy with the customer support. We bought the big package and I still wind up going back to my salesperson to help me cut through any red tape to get what I need.
Overall, I really like Neon. I started from nothing and have now built a database of about 3000 qualified prospects and donors. With the iWave integration, I'm able to prioritize who to pursue for gifts. I also really like the ability to send mass emails from within the system.
  • Relative to other CRM's, Neon is a great buy.
Salesforce was over-complicated and overly expensive to use. The learning curve was huge and a real disincentive to use. It needed to be customized which was very expensive. Neon was easy to learn and we are still building it and figuring out how to maximize all of its capabilities.
As stated before, they push you to read the manual or watch the video when what I want is a human being to walk/talk me through it. Like I said, maybe I am old school but that's how I learn. It's been a challenge.
Thomas Phillips | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Neon CRM is primarily our fundraising database. It is a quick and user friendly way to keep track of, classify, analyze, and report on donors, donations, and fundraising campaigns. We also use Neon's online forms for processing donations and collecting other data for our services, e.g. travel information for our international rotation and foreign exchange programs.
  • Web-based and user friendly interface (unlike some other CRM applications)
  • Great customer service
  • Easy-to-use reports and dashboards
  • I believe that NeonCRM is not as "robust" as some other CRM applications. It has a reporting function but the ability to issue queries is not as flexible as, say, Raiser's Edge.
  • I would like to see keyboard shortcuts in Neon. If you are doing lots of data entry, keyboard shortcuts are a must.
  • I have occasionally experienced slowness - though this may be a browser issue!
  • Neon is not as customizable as I would like - for example, on the "Fundraising Dashboard" I wish I could customize what information the dashboard shows. It would save me a LOT of time.
If you are looking for a quick and easy database option, which integrates breezily with email clients like MailChimp and Constant Contact, and has built-in credit/debit card processing capabilities, NeonCRM is a very good option. An affordable alternative to Salesforce or Raiser's Edge, it does lack some of their "bells and whistles" but gets the job done. On the one hand, Neon features a shallow learning curve and solid user interface, and is web based and mobile friendly. On the other hand, Neon might not be totally appropriate for large or national level organizations because some of the reporting seems less "robust" than pricier alternatives...
  • Positive: Neon allows us to track, analyze, and optimize our fundraising efforts and outcomes. It is critical to our success.
  • Positive: Neon works easily with our website, making donations easy for the donor.
  • Positive: Neon is affordable in comparison with similar products.
  • Negative: Neon is not well known (yet) so each new employees will probably need to learn it from scratch.
Neon vs. The Raiser's Edge
Raiser's Edge is the gold standard for fundraising-focused CRM applications. However, it is so complicated that there are higher ed courses and certificate programs you can take to learn it all. The printed manual is hundreds of pages long. You can do TONS with it, of course, but on the other hand you could spend months mastering just one of its many functions. It is based on architecture from long ago, so it's not slick or user friendly -despite attempts to modernize with a couple of coats of paint (see RE:NXT). Not to mention it is very pricey indeed.

If that's not what you need or want, you can turn to Neon CRM as an alternative. Neon has both feet firmly planted in user experience and it will get the job done for basic reporting, email integration, donation processing, easy to read dashboards, it's portable to any device (nothing to download, no servers to host locally or otherwise) and pretty easy to learn. That is why I would recommend it for most users.
Lora Zygman | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
My non-profit uses NeonCRM for contact information, for creating events and allowing people to register and pay, and for sending for letters.
  • It sends letters automatically per your criteria
  • It has a great number of fields for contact information
  • NeonCRM is very customizable
  • The user interface is not very intuitive.
  • There is a steep learning curve
  • I would recommend that training be offered and highly encouraged
It is well suited for creating events and creating a landing page where people can register and pay. It integrates beautifully with PayPal. As for day to day, unless you have a good deal of software experience, you are likely to find the interface challenging.
  • Terrific for sending thank you letters to our donors automatically.
  • Great for end of year letters and tax information.
  • Get a few people in your organization well trained and let them be the SMEs.
NeonCRM can grow with us. We were able to implement a few features initially and, as time went on, incorporate others. We continue to do that.
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